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Our approach

01 Strategize

Through our three-phase approach—strategize, build, activate—we turn your data into a powerful asset to fuel growth, optimize your operations, and drive real business impact.

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Strategize
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We don’t build things just to follow trends. Instead, we want to make a difference to your bottom line. 

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That's why we begin every project by understanding your objectives, using our data strategy framework.

This customer-centric approach ensures that our data, analytics, and AI solutions effectively tackle the problems you’re facing.

On the business side, we work together to define objectives, use cases, and create a roadmap. On the technical side, we jointly design your data stack and determine the right analytical approach. Our privacy and AI experts ensure your data strategy complies with the latest privacy laws and the AI Act. 

We support you in the following areas: 

These elements form the strategic foundation that guides your journey from concept to execution. 

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Case studies: Strategize

Curious about our impact? Explore our case studies below to learn how we’ve driven success for our clients.

Explore case studies
  • Privacy & consent

    TrendRadar: One step ahead in all things Data Analytics

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  • Data strategy

    Data strategy enables leveraging customer data for public broadcasting

    Read case study
  • Data strategy

    Accessible and actionable marketing data

    Read case study
  • Data strategy

    Organizational redesign for digital transformation

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  • Consumer & user research

    User experience: not just the look, but how it works

    Read case study
  • Consumer & user research

    Clear positioning in the new and growing online-only car market

    Read case study

Blog posts

Our experts regularly present at conferences and write on trending topics. Check out our blog posts below for more insights.

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Guide to mobile app tracking

Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...

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Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...

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Next-level consent management: Why you should migrate to Usercentrics V3 now

Key takeaways: Usercentrics V3 promises significant improvements in web performance and user experience Our data-driven test showed positive effects on core web vitals on desktop and mobile Key metrics measured include First Contentful Paint (FCP), Total ...

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02 Build

Already have your strategy in place? Great! Using agile principles, we can help you build your future-proof data and MarTech stacks. Find out how we can help you lay a solid foundation for success.

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Build

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