We’re FELD M, your reliable consulting and implementation partner for creating business value from data, analytics, and AI. We support you in three key areas.
01 Strategize
how to achieve your business goals with data
02 Build
data infrastructure and data products
03 Activate
your investments in data to create measurable value
But data projects alone aren’t enough. Successful data projects require cross-functional collaboration, which is why we act as a bridge between your teams—from marketing and product to data, IT, and leadership.
01 Strategize
We don’t build things just to follow trends. Instead, we want to make a difference to your bottom line.
That's why we begin every project by understanding your objectives, using our data strategy framework. This customer-centric approach ensures that our data, analytics, and AI solutions effectively tackle your problems.
On the business side, we work together to define objectives, use cases, and create a roadmap. On the technical side, we jointly design your data stack and determine the right analytical approach. Our privacy and AI experts ensure your data strategy complies with the latest privacy laws and the AI Act.
With the strategy in place, we build the technical foundation and implement your use cases. Using agile principles, we start by setting up your future-proof data stack or MarTech stack, supporting the entire data value chain.
For marketing and product teams, we implement tools for customer insights and engagement. Where needed, we combine off-the-shelf solutions with custom-built ones, some of which become products under our Datacroft brand. Our services include:
For data and tech teams, we build custom data products on platforms like Google Cloud, AWS, and Azure. You can rely on us for data engineering, modeling, and visualization for efficient dashboarding and advanced analyses. For predictions and automated decision-making, we develop customized machine learning and AI models and put them into production. You can learn more here:
Building infrastructure is just the beginning. True value comes from activation—using what you’ve built to make better decisions, streamline operations, and achieve real results.
This means analyzing data for insights, running experiments, automating tasks with AI, improving efficiency, or enhancing customer support. It’s about using data to tackle challenges like pricing, product recommendations, and forecasting.
Activation requires skilled, motivated people and a strong data culture. We’re here to help, whether as an extension of your team or through tailored training.
In these three phases—strategize, build, activate—we turn your data into a powerful asset to fuel growth, optimize your operations, and drive real business impact.
Ready to dive deeper?
01 Strategize
Create a clear strategy to leverage data, analytics, and AI for your business goals. Our solid methodological expertise and years of hands-on experience empower you to invest in your biggest value drivers.
Build your future-proof data infrastructure with us. We design and build you a scalable data stack, implement data and analytics tools, and develop custom data products for your use cases.
Activate your investments in data to create measurable value. We transform your data into a solid springboard for analysis, generating insights, and optimizing your marketing efficiency. And if you need some training to get the most out of your data stack and tools, we can provide that, too.
