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Our approach

03 Activate

Through our three-phase approach—strategize, build, activate—we turn your data into a powerful asset to fuel growth, optimize your operations, and drive real business impact.

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Activate
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Building infrastructure is just the beginning. True value comes from activation—using what you’ve built to make better decisions, streamline operations, and achieve real results. 

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This means analyzing data for insights, running experiments, automating tasks with AI, improving efficiency, or enhancing customer support. It’s about using data to tackle challenges like pricing, product recommendations, and forecasting.

Activation requires skilled, motivated people and a strong data culture. We’re here to help, whether as an extension of your team or through tailored training. 

In these three phases—strategize, build, activate—we turn your data into a powerful asset to fuel growth, optimize your operations, and drive real business impact. 

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Case Studies: Activate

Want to see how we’ve helped other clients? Explore our case studies below to learn how we’ve delivered success through activation.

Explore case studies
  • Conversion rate optimization

    How an insurance company transformed customer experience with Contentsquare's UX optimization

    Tools we used
    Read case study
  • Analytics & BI

    From local startup to global expansion

    Tools we used
    Read case study
  • Analytics & BI

    How to create a customized dashboard for visualizing marketing campaign performance

    Tools we used
    Read case study
  • Conversion rate optimization

    Relaunch testing: Conversion rate optimization

    Tools we used
    Read case study
  • Web analytics

    Enhancing credit application user flows with data analytics

    Tools we used
    Read case study
  • Conversion rate optimization

    How to growth-hack your website for offline car sales

    Read case study

Blog posts

Our experts regularly present at conferences and write on the latest marketing, product, and tech topics. Check out our blog posts below for more insights.

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Composable CDPs: revolution or hype in customer data management?

Composable customer data platforms (CDPs) have recently attracted a lot of attention in the marketing and technology world. They promise a flexible, modular approach to customer data management. This should enable companies to modernise their data ...

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The conversion funnel myth: Why the true optimization lever lies in the product and service experience

In this article, you’ll learn: What the conversion funnel is and its limitations Why focusing solely on the conversion funnel is not enough for long-term success in digital marketing Why optimizing the product experience is more important than the ...

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FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends

Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...

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02 Build

Not ready for activation yet? That’s okay! We help clients build future-proof data and MarTech stacks using agile principles. Start by learning how we can help you lay a solid foundation for success.

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Build

Ready to get started? Let us know how we can help.

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