Services
- Categories Overview
  01 Strategize Create a clear strategy to leverage data, analytics, and AI for your business goals.
  02 Build Build your future-proof data infrastructure with us.
  03 Activate Activate your investments in data to create measurable value.
  Services
  We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.
Tools
- Tools
  We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.
Insights
- Insights
  We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.
Careers
About us

We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.

Deutsch

About us

We’re FELD M,
The Data Collective.

We’ve supported clients with data, analytics, and AI projects since 2002. As one of the longest-standing analytics consultancies in Germany, we combine unconventional thinking with a user-centric approach to create measurable business value. We help our clients achieve their goals – and have fun along the way!

Join us

Who we are

Our interdisciplinary team includes computer scientists, economists, mathematicians, media experts, sociologists, and philosophers, among others. These varied perspectives allow us to deliver holistic solutions to complex problems.

We’re proud to have collaborated with organizations of all sizes across multiple industries from automotive to energy, e-commerce, non-profit, insurance, pharmaceutical, and beyond. In every partnership, we emphasize building long-lasting relationships that continue to evolve and grow as industries shift.

Our passion extends beyond client work. Many of our FELD M team members teach, publish, and present their expert topics in Germany and internationally. This thirst for knowledge is best captured by our Wissensdurst event series, where we regularly partner with university subject experts to share unique insights with clients, partners, and the wider data and analytics community. Under the brand name Datacroft, we also develop FELD M products to provide additional analytical insights to our clients.

Based in Munich, we also have additional offices in Berlin, Hamburg, Warsaw (FELD M Poland), and Basel (FELD M Switzerland).

Our story

The internet and technology are constantly evolving, and since our founding, FELD M has evolved alongside them. A passion for freelance web analytics for BMW led Lutz to found FELD M in 2002. What started as a one-man agency focused on a single client has grown into a team of around 70 employees with a rapidly growing client base across multiple industries.

While web analytics remains our core focus, we have expanded our expertise together with our clients to cover a broad range of services related to data, analytics, and AI. From data strategy and technology consulting to complex analytics, BI, and AI workshops, we rely on some of the brightest minds in the field.

2002
Lutz Wiechert founds FELD M. His freelance activities become a GmbH.
2007
From one-man-show to agency: FELD M hires the first permanent employee.
2007
FELD M starts to offer strategy development as an additional service.
2011
FELD M forms a development team to add data integration and architecture expertise to the portfolio.
2012
The FELD M software brand Datacroft launches its first product: Link Manager.
2013
FELD M increases its emphasis on advanced analytics.
2017
Datacroft develops its second product: the TV2Web service.
2017
Say hello to broadened horizons! FELD M Poland and FELD M Switzerland are founded.
2019
FELD M reaches a new milestone: 60 employees.
2022
FELD M celebrates its 20-year anniversary!
2024
FELD M: The Data Collective is born, a symbol of commitment to the data, analytics, and AI community – and with it comes a new Munich office.

Want to be part of the next chapter of our story?

Find out more about life at FELD M.

Join us

FELD M Wissensdurst

The FELD M Wissensdurst (literally: “thirst for knowledge”) is a series of events aiming to promote the exchange of knowledge and experience between our employees, external experts, partners, and customers.

Each event comprises two to three short lectures from science and practice on current topics and trends in data, analytics, and AI to stimulate discussion. Following the lectures, you have time to network and deepen your knowledge in a relaxed atmosphere.

Previous Wissensdurst events have included:

Be curious, generate knowledge: our cooperation with universities

Our solutions are always grounded in scientific research and practical experience. To stay at the forefront of innovation, we maintain strong partnerships with various universities.

By supervising theses on relevant topics, we engage directly with current issues and support research in the field. At our FELD M Wissensdurst events, we invite interesting lecturers from the scientific field to make the latest findings available to a wider audience.