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On-Demand Webinar

Data Thinking

In this on-demand webinar, we’ll give you an overview of how you can use design thinking methodologies to develop customer-centric solutions using data.
Data Thinking uses the Design Thinking process to develop customer-centric solutions. No matter if you’re working on a holistic data strategy or want to implement a data project successfully – the Data Thinking approach will help you to act data driven.
We will show you how to use the methodologies of Design Thinking to better understand the problem space and how you can then use data to develop solutions. We also cover how to engage stakeholders and prioritise together.
In this webinar, we cover the following topics:

  • The essential basics of the Data Thinking method

  • Areas of application and examples

  • The implementation in a workshop format

This data thinking webinar from our data strategy webinar series will last approximately 45 minutes and is suitable for you if you are working on making your organization more data-driven. You’ll find the webinar especially relevant if you work in one of the following positions or responsibilities:

  • Managers from the business side, such as marketing, sales, or product.
  • Team lead (anyone responsible for data)
  • Data strategist
  • Analyst
  • Or if you are strategically involved with data and want to generate added value.

If you would like to familiarise yourself in advance with the different approaches within a data thinking workshop, then read more here.

Webinar speakers

  • feldm
    Annika Sonnde

    With over 7 years of professional experience in digital marketing, Annika is an expert in agile project management and a trained design thinking coach. In her work as a project and account manager and data strategy consultant, she has been advising our clients on web analytics, business intelligence and data strategy at FELD M for 1.5 years. She completed her studies in Information Management and Corporate Communications at the University of Applied Sciences in Neu-Ulm.

  • Dr. Julius Kayser

    Julius has more than 10 years of experience in the development and implementation of data-based solutions, as well as in management consulting for data-driven decision-making. As Senior Consultant Data Strategy at FELD M, Julius is an expert in all strategic issues related to data, activation and optimization. He completed his PhD in physics in the field of quantum information and quantum computing.

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