Web analytics tool & tag management system setup
FELD M: Your full-service web analytics provider.
We offer a complete range of digital analytics services, covering everything from requirements gathering, to design, implementation, and finally, the analysis of your data, whether you're migrating your setup or implementing a new tool.
- Review and audit of your current web analytics implementation
- Web analytics strategy and implementation
- Web analytics reporting, analysis, and insights
- Maintenance and ongoing support
- Web analytics training and workshops
Review and audit of your current web analytics implementation
Not confident in the quality of your data? We’ll help you rebuild trust by identifying weak points in your current setup and providing clear, actionable ways to improve it. First, we’ll work with you to define your data needs, then we’ll thoroughly review your current implementation.
- Collect your data requirements and define relevant use cases
- Review the implementation and configuration of the following (where relevant for you): data layer, tag management system, web analytics tool, consent management tool
- Compare your use cases with your current implementation, identify weak points, and determine concrete steps to optimize your web analytics setup
Web analytics strategy and implementation
We collaborate with you to develop a comprehensive web analytics strategy that meets the latest data protection requirements. By ensuring precise data collection and analysis, we help you understand how your website visitors behave, enabling you to make informed decisions and achieve your business goals.
- Requirements gathering: We work with you to determine your data requirements and identify relevant use cases.
- Tool selection: We help you select the most suitable tool that best meets your requirements.
- Strategy and architecture: Together we decide on the right strategy and architecture for your web analytics setup. This includes, for example, whether the implementation should be client-side or server-side, or how best to handle an international setup.
- Tracking concept (data layer): We create technical tracking concepts and discuss them with your developers to ensure the smoothest possible implementation.
- Tag management system (TMS) implementation: We implement your TMS, including configuring and integrating any required tracking tags/3rd party tags.
- Testing: To ensure your data basis is valid, we thoroughly test your web analytics implementation (data layer and server calls).
- Configuration of your web analytics tool: We configure key metrics and dimensions, define your marketing channels, and handle overall user management.
- Data validation: To ensure that your data is correct and sufficiently meets your use cases, we validate your data in the tool and make any necessary adjustments to the implementation.
Web analytics reporting, analysis and insights
Our experienced reporting specialists help you understand and optimize your online performance using data. Through customized reports and in-depth analysis, we provide valuable insights tailored to your stakeholders’ needs and interests, allowing you to make smarter decisions and take strategic actions to improve your digital presence over time.
- Standard reports: We create reports with key information about your websites and apps, which, upon request, can be sent regularly and automatically to all relevant stakeholders.
- In-depth analyses: To enable you to make informed decisions, we carry out detailed analyses to identify complex correlations and patterns in the data.
- Before/after evaluations: In these evaluations, we compare metrics or other data points before and after a change to measure their impact.
- Specific use case analyses: Tailored analyses designed for a specific use case or to address a specific problem.
- Data export to other tools: We support you with migrating your data to other tools to enable specialized analyses, dashboards, or further processing.
Maintenance and ongoing support
We provide ongoing maintenance and support for your tracking tool to ensure your website runs smoothly and continues to evolve.
- Tool setup improvements: We take care of any necessary changes to your tool setup, carefully documenting them along the way.
- Continuous data validation: To ensure that your evaluations are always based on valid data, we verify your data quality on an ongoing basis, for example using automated alerts.
- User management: We manage your user groups and ensure that all users have access to the data that’s relevant to them.
- Support in ticketing systems like JIRA: We answer any questions your analytics stakeholders may have about reports, tool usage, data interpretation, or technical implementation.
- Our project managers are also well-versed in web analytics and know exactly what is important when implementing a project and what obstacles may need to be overcome.
Web analytics training and workshops
We know from experience that introducing a new tool can be challenging. That’s why we equip your team with the tool knowledge they need for their roles, empowering them to analyze data effectively and make data-driven decisions that bring real value to your business.
- Training for beginners, advanced users, and professionals with a focus on data analysis
- Training for employees responsible for the implementation and maintenance of your web analytics setup and therefore need in-depth tool knowledge
- Onboarding of new employees or those switching roles internally
- Support when moving to a new tool by highlighting similarities and differences between the tools
