Technology consulting

The right tech for your goals

While technology alone doesn’t guarantee success, the right tools used effectively can give you a clear edge over the competition. Legacy systems? Unnecessary costs? We eliminate redundancies, leaving you with tools and tech tailored to your individual needs.

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While technology alone doesn’t guarantee success, the right tools used effectively can give you a clear edge over the competition. Legacy systems? Unnecessary costs? We eliminate redundancies, leaving you with tools and tech tailored to your individual needs.

Contact us
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What we offer

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Technology consulting

Technology consulting that puts your needs first: customized and up-to-date.

We optimize your existing setup:

  • Auditing
  • Identifying overlaps and uncovering ways to save on costs
  • Reviewing your licenses for potential savings and, if needed, handling communication with your providers.

Or, we can build a new technology architecture to set you up for success

  • Designing the ideal tool landscape for your needs
  • Expert support for RFPs and pricing negotiations
  • Technical roll-out and enablement for your team

Contact us

Tools, partners, and technologies: We’re tool agnostic
  • Adobe
  • Google
  • amplitude
  • Contentsquare
  • Usercentrics
  • exactag
  • Segment
  • Tealium
  • Mparticle
  • Google Big Query
  • MongoDB
  • Snowflake
  • Dbt
  • Spark
  • Aws
  • azure
  • Tableau
  • Power BI
  • Looker Studio
  • OpenAI
  • MlFlow
  • Adobe
    Google
    amplitude
  • Contentsquare
    Usercentrics
    exactag
  • Segment
    Tealium
    Mparticle
  • Google Big Query
    MongoDB
    Snowflake
  • Dbt
    Spark
    Aws
  • azure
    Tableau
    Power BI
  • Looker Studio
    OpenAI
    MlFlow

Case studies

  • Data science & AI

    More accurate subscription predictions through data science

    Tools we used
    Read case study
  • Privacy & consent

    Customized consent management 360°

  • Privacy & consent

    TrendRadar: One step ahead in all things Data Analytics

  • Web analytics

    Answering branding questions with A/B testing

  • Datacroft

    Efficient, reliable and user-centric campaign tracking

    Tools we used
    Read case study
  • Data strategy

    Data strategy enables leveraging customer data for public broadcasting

  • Datacroft

    How to translate several tens of thousands MediaMarkt TV spot airings into online traffic impact

  • Privacy & consent

    One consent management process for more than 170 digital entities

  • Conversion rate optimization

    How an insurance company transformed customer experience with Contentsquare's UX optimization

    Tools we used
    Read case study
  • Data engineering & architecture

    Data integration with a modern data platform for seamless analytics

    Tools we used
    Read case study
  • Data engineering & architecture

    A uniform platform for all social media dashboards

    Tools we used
    Read case study
  • Data science & AI

    Machine learning for efficient document classification

  • Data strategy

    Accessible and actionable marketing data

  • Web analytics

    Cross-market digital analytics with global and virtual Adobe report suites

    Tools we used
    Read case study
  • Data strategy

    Organizational redesign for digital transformation

  • Datacroft

    Superior data quality for global campaigns across brands and markets

  • Web analytics

    Minimizing data difference, maximizing data quality

    Tools we used
    Read case study
  • Consumer & user research

    User experience: not just the look, but how it works

  • Analytics & BI

    From local startup to global expansion

    Tools we used
    Read case study
  • Consumer & user research

    Clear positioning in the new and growing online-only car market

  • Analytics & BI

    How to create a customized dashboard for visualizing marketing campaign performance

    Tools we used
    Read case study
  • Web analytics

    Data-driven progress towards business goals with GA and GTM

    Tools we used
    Read case study
  • Data strategy

    Efficient use case implementation with data strategy

  • Data engineering & architecture

    Future-proof with a modernized data landscape

  • Web analytics

    Digital analytics for Postbank: Switch to a tag management system

    Tools we used
    Read case study
  • Web analytics

    Adobe Analytics training on basic and advanced levels

    Tools we used
    Read case study
  • Consumer & user research

    Customer journey mapping for HORNBACH: Get in touch at all touchpoints

  • Web analytics

    Scalable, cross-market web analytics for an OEM

    Tools we used
    Read case study
  • Data science & AI

    A price scenario tool to simulate strategic scenarios

    Tools we used
    Read case study
  • Web analytics

    Improving data quality with a digital analytics audit in the insurance industry

    Tools we used
    Read case study
  • Data engineering & architecture

    Web App operator monetizes its platform

    Tools we used
    Read case study
  • Data engineering & architecture

    Development of a global online and offline archive in Azure

    Tools we used
    Read case study
  • Data engineering & architecture

    Rapid prototyping to integrate TV and web data

  • Datacroft

    Efficient campaign optimization at a glance

  • Conversion rate optimization

    Relaunch testing: Conversion rate optimization

    Tools we used
    Read case study
  • Web analytics

    Enhancing credit application user flows with data analytics

    Tools we used
    Read case study
  • Conversion rate optimization

    How to growth-hack your website for offline car sales

  • Web analytics

    Server-side tracking: Don’t lose data due to adblockers

    Tools we used
    Read case study
  • Marketing measurement

    Refining channel attribution to save money

  • Consumer & user research

    Data-driven design for online/offline communities

  • Data science & AI

    Online interaction, offline buying - what's the connection?

    Tools we used
    Read case study
  • Data strategy

    Developing a solid foundation to realize business objectives and data use cases

    Tools we used
    Read case study
  • Web analytics

    Ensuring data quality with Adobe Analytics alerting

    Tools we used
    Read case study
  • Web analytics

    Hypotheses workshops for online campaign success

  • Web analytics

    An Adobe Analytics ecommerce tracking solution

    Tools we used
    Read case study
  • Consumer & user research

    Behind the scenes: User research for an online insurance claims reporting system

  • Web analytics

    From basics to advanced: GA4 training for diverse user needs

    Tools we used
    Read case study
  • Web analytics

    Seamless app tracking with Tealium SDK

    Tools we used
    Read case study
  • Consumer & user research

    Quantitative study for a successful product launch

Ready to get started? Book a call with us today.

Book a free call

Why FELD M?

For over 20 years, we’ve tracked both established technologies and emerging trends in the tech world. By rigorously testing tools and solutions ourselves, we understand their strengths and limitations—knowledge we pass directly on to you.

We take a customer-first approach, combining our expertise and hands-on experience to deliver solutions that increase your efficiency and lower your costs.

What’s the process like?

 

Initial consultation

We start with a no-obligation initial consultation to understand your goals.

Analysis

Next, we analyze your current tech infrastructure and identify areas for improvement. 

Planning

Based on our analysis, we develop a tailored plan to improve or redesign your tools and processes—always in close collaboration with you. 

Goal

Our goal is to offer you a future-proof and efficient solution that’s perfectly tailored to your needs.

Find out more about our approach

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FAQs

Why should you review your existing technology stack?

Technology is constantly evolving—new tools enter the market, existing solutions are improved, or eventually become outdated.

Over time, tools may accumulate in your company that no longer work together optimally, aren’t fully utilized, or are simply too expensive. Reviewing your technology stack helps you identify these inefficient or redundant elements.

Our goal is to provide you with a clear overview and ensure that your tools are up-to-date, work seamlessly together, and that you’re only paying for what you truly need. This not only saves you money but also increases the efficiency and impact of your data-driven decisions.

How long does a typical collaboration take?

The length of our collaboration depends on the complexity of your current technology stack and your specific goals.

Typically, we begin with a comprehensive analysis, which can take a few weeks. During this time, we gain an understanding of your key goals and tasks, as well as your current infrastructure, tools, and licensing models.

We then work closely with you to develop a tailored strategy for optimizing your setup. This process can take anywhere from several weeks to a few months, depending on the size and complexity of your data architecture and the scope of necessary changes.

We’re also available after implementation to ensure everything runs smoothly and is continuously optimized.

How do you benefit from our service?

Our clients benefit in multiple ways from our consulting. First, we provide a customized technology infrastructure that is perfectly aligned with your needs—this means less complexity and more efficiency.

Second, we identify opportunities for savings by eliminating unnecessary or duplicate tools and licenses, which reduces your costs so you’re only paying for what you truly use.

Third, we help you stay up-to-date with the latest developments in marketing technology, enhancing your competitive edge.

Overall, we support you in taking your marketing strategy to the next level through an optimized, data-driven technology foundation.

What are the first steps for a project like this?

The first step is an initial consultation, where we discuss your current challenges and goals. Based on this, we conduct a detailed assessment of your existing infrastructure, tools, and licensing models. This phase aims to create a clear picture of the systems you already have in place and how they’re being used. We then provide an analysis highlighting potential areas for optimization. Together, we decide on the next steps—whether that’s improving your existing setup or building a completely new solution. The entire process is transparent and closely aligned with your needs.

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happy clients, including 11 DAX companies

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Net Promoter Score

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client relationships with a duration of more than 5 years

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years in the market

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Ready to get started? Book a call today.

Book a free call

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