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We’re FELD M – The Data Collective, your consulting and implementation partner for successful data, analytics, and AI projects that create measurable business value.

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GOOGLE ANALYTICS AGENCY

Google Analytics agency

Maximize your business success with the perfect Google Analytics implementation

With the Google Marketing Platform and Google Cloud Platform, Google provides a comprehensive suite of tracking, analysis, tagging and data warehouse tools.

As a certified Google Analytics agency with over two decades of experience, we've helped companies fully leverage Google Analytics to achieve their business goals.

With the Google Marketing Platform and Google Cloud Platform, Google provides a comprehensive suite of tracking, analysis, tagging and data warehouse tools.

As a certified Google Analytics agency with over two decades of experience, we've helped companies fully leverage Google Analytics to achieve their business goals.

Book a free call

What we offer

Review and audit of your current Google Analytics implementation

Get a comprehensive review of your current Google Analytics implementation. As a certified Google Partner, our experts strategically analyze your existing setup and offer detailed audits to identify key areas for optimization and improve your data analysis.

Our services:

Strategic analysis of your current Google Analytics infrastructure
Review of your Google Analytics implementation and configuration
Actionable recommendations to optimize your use of Google Analytics

Google Analytics strategy and implementation

Leverage our expertise to ensure a smooth implementation of Google Analytics for your website and/or app(s). From planning to implementation, we ensure your data collection is effective and compliant with data protection regulations.

Our services:

Detailed planning strategies such as tracking concepts and stakeholder interviews for an effective Google Analytics web or app implementation
Google Tag Manager setup for flexible and scalable data collection
Consent management integration for privacy-compliant tracking
Google Analytics for mobile app tracking
Server-side implementation (sGTM)

Google Analytics reporting and insights

Get in-depth insights and data-driven reports that help you make informed business decisions. Combine the full power of Google services and modern modeling techniques to enhance your Google Analytics analyses.

Our services:

Creation of clear and comprehensive Google Analytics reports
Application of advanced modeling techniques in Google Analytics, Looker Studio, and BigQuery
Integration of Google Cloud Platform services with data from various sources for comprehensive analysis and interpretation
Close collaboration with your stakeholders to develop customized Google Analytics solutions

Google Analytics training and workshops

Empower your team with the in-depth knowledge and practical skills they need to fully utilize Google Analytics. Our training covers everything from implementation to evaluation, ensuring that your team can fully leverage the potential of your data.

Our services:

Workshops for effective implementation and use of Google Analytics
Customized training for creating and interpreting reports tailored to your specific needs and expertise

Learn more about our Google Analytics training

Google products we work with

View all

Case studies

Web analytics

Financial services company

Answering branding questions with A/B testing

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Automotive manufacturer

Cross-market digital analytics with global and virtual Adobe report suites

Tools we used

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Minimizing data difference, maximizing data quality

Tools we used

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Data-driven progress towards business goals with GA and GTM

Tools we used

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Digital analytics for Postbank: Switch to a tag management system

Tools we used

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Automotive manufacturer

Adobe Analytics training on basic and advanced levels

Tools we used

Read now

Ready to get started? Get in touch with us today.

Book a free call

Why FELD M?

Solid foundation

Make your setup the best it can be thanks to a team of experts trained to spot inconsistencies and align your needs with the latest Google requirements.

Targeted tracking

All the data you need, and none of the data you don’t – so you can focus on your goals.

We speak your language

We work on both the business and technical side, helping to translate your requirements into a watertight tracking concept.

Full support

From consulting, to implementation, to analysis, we’re at your side every step of the way.

Discover our approach

FAQs

What does GA4 offer as a web or app analytics tool?

Google Analytics 4 (GA4) uses event-based data collection to enable cross-platform tracking and integrate machine learning. It also offers flexible, in-depth analytics tailored for complex, multi-channel user journeys.

If we’re already using Google Analytics, which phases can we typically expect in a project?

A typical Google project workflow could look like this: We highly recommend starting with an audit to assess your current setup and identify areas for improvement. Depending on your needs, our involvement can start in the conceptual phase, where we clarify the scope of the tracking to be implemented on your website.

Next, we focus on operational work, including implementation, testing, and data validation. Finally, our Google experts assist you in interpreting the data and providing actionable recommendations based on your insights.

What important aspects should be considered to use Google Analytics effectively?

As the tool evolves, it’s important to keep track of the regular updates and new features. We recommend regularly reviewing newly published feature updates.

Additionally, users should familiarize themselves with topics such as technical limitations in the interface and data compatibility. For example, understanding which dimensions can be combined with which metrics is key to successful data interpretation.

Which versions of Google Analytics 4 are there?

There are two versions of Google Analytics: the free version and GA360, which requires a license fee. The key differences between them include data accuracy, feature limitations, and how up to date the data is. Which version is appropriate for your company largely depends on factors like the volume of traffic you're tracking, and your specific needs.

GOOGLE ANALYTICS AGENCY

Google Analytics agency

Maximize your business success with the perfect Google Analytics implementation

What we offer

Review and audit of your current Google Analytics implementation

Google Analytics strategy and implementation

Google Analytics reporting and insights

Google Analytics training and workshops

Google products we work with

Case studies

Web analytics

Financial services company

Answering branding questions with A/B testing

Web analytics

Automotive manufacturer

Cross-market digital analytics with global and virtual Adobe report suites

Web analytics

Minimizing data difference, maximizing data quality

Web analytics

Data-driven progress towards business goals with GA and GTM

Web analytics

Digital analytics for Postbank: Switch to a tag management system

Web analytics

Automotive manufacturer

Adobe Analytics training on basic and advanced levels

Ready to get started? Get in touch with us today.

Why FELD M?

Solid foundation

Targeted tracking

We speak your language

Full support

Related Content

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Bye bye Universal Analytics: How to get ready for GA4

Newsletter

“All things Google” newsletter

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FAQs

Ready to get started? Book a call with us today!