Marketing measurement strategy consulting
We work with you to improve your marketing measurement and ensure your technology and systems are fully optimized. Using data, we address all strategic questions related to your marketing measurement.
- Ongoing support
- A test-and-learn mentality
- Partnership-driven consulting and collaboration
- Development of a Key Performance Indicator (KPI) system to track the success of your marketing activities
Unified marketing measurement
In a time of limited data and competitive markets, we help you access the full potential of modern marketing measurement. Our holistic approach integrates attribution, marketing mix models, and incrementality tests, offering you a comprehensive view of your marketing impact.
Attribution consulting services
Based on your needs, we develop custom attribution models or guide you in selecting, implementing, and effectively using attribution tools:
- Selection and implementation of SaaS solutions
- Consulting
Marketing mix model consulting
We develop custom marketing mix models (MMM) tailored to your unique needs and challenges. We can also assist with selecting, implementing, and effectively using a tool solution:
- Develop and implement customized marketing mix models
- Models to measure the impact of branding activities
- Selection and implementation of SaaS solutions
- Consulting
Incrementality tests
Incrementality tests are the most reliable method for accurately measuring the incremental impact of your marketing efforts. We help you develop a testing roadmap that considers stakeholder needs, channels, organizational requirements, and various test designs. We collaborate with you to implement, evaluate, and sustainably optimize your experiments based on the results. Our offer includes:
- Randomized controlled trials (RCTs)
- Quasi-experiments
- Predictive marginal revenue models
- Consulting
Data value chain services
The data value chain encompasses the entire lifecycle of data—from collection to analysis and application—transforming raw data into actionable insights. This service layer covers all aspects of the data value chain, including data collection, sourcing, and exchange to support effective marketing measurement.
Our services help you build a robust, efficient data infrastructure, ensuring high-quality data is readily available for marketing measurement. A key focus is compliant data collection, using modern approaches like data clean rooms.
- (Privacy-preserving) data cooperation and exchange
- Focus on the analysis and activation of zero- and first-party data
AdOps strategy
This layer is essential for a focused and effective advertising strategy, forming the foundation for all future marketing activities and enabling efficient, goal-oriented execution of your advertising strategy.
Through a status quo analysis (assessment & readiness check), we assess your business’s readiness for sustainable marketing measurement. Based on the results, we collaborate with you to develop a tailored strategy that addresses processes, roles (governance & operating model), training, and the introduction of new methods.
- Maturity assessment & MMM readiness
- Data & measurement strategy
- Governance & operating model
- Enablement & change management
