Contact us
Deutsch
On-Demand Webinar

The Power of Data Literacy

Learn in our free on-demand webinar how to move from data consumption to data-driven optimization of your daily business
Data literacy is an essential foundation for data-driven work and bridges the gap between data collection and successful optimization. It’s also the basis for a data-driven business strategy. Data literacy is not only about the ability to read, understand and interpret data, but also about competencies in all areas and roles within an organization that are involved in the data value chain.
In this webinar, we cover the following topics:

  • Holistic view of data literacy

  • Ways to increase data literacy

  • Data personas

  • Model to determine the data literacy maturity level

  • Benefits of a data strategy to establish data literacy: Examples from our customer projects

This data literacy webinar from our data strategy webinar series will last approximately 45 minutes and is suitable for you if you are working on making your organization more data-driven. You’ll find the webinar especially relevant if you work in one of the following positions or responsibilities:

  • Managers from the business side, such as marketing, sales, or product.
  • Team lead (anyone responsible for data)
  • Data strategist
  • Analyst
  • Or if you are strategically involved with data and want to generate added value.

Webinar speakers

  • feldm
    Verena Althammer

    With her extensive background in digital marketing and data strategy projects, Verena has more than 7 years of experience successfully advising our clients in various industries such as pharmaceuticals, telecommunications, food and e-commerce. Her focus is on data literacy and enablement, among others. She holds a degree in sociology from the Ludwig Maximilian University of Munich.

  • Dr. Julius Kayser

    Julius has more than 10 years of experience in the development and implementation of data-based solutions, as well as in management consulting for data-driven decision-making. As Senior Consultant Data Strategy at FELD M, Julius is an expert in all strategic issues related to data, activation and optimization. He completed his PhD in physics in the field of quantum information and quantum computing.

You may also be interested in