• What value can we generate from the data we have?
• What decisions do we make that data can support?
• What needs to be improved in order to use data successfully?

We answer these and other questions together with you and support you in the context of the data thinking workshop in order to raise your treasure trove of data. The overall goals are more customer-centricity, more relevance, and more agility for your company.

The method of data thinking is based on the principles of design thinking and focuses on the needs and motivations of people, for example potential users and customers.

In the workshop, we aim to use design thinking techniques such as brain writing, various canvases and user story formulations to draw as holistic a picture as possible of the relevant and feasible use of data for your company.

By involving relevant stakeholders with different perspectives and knowledge as well as the iterative approach, we ensure that we have illuminated all important aspects such as data availability, data protection implications and, above all, the perspective and experience of all involved stakeholders before the start of a project. This ensures that sustainable solutions are developed and efficiently implemented.

Data thinking workshops start at different points in a company: Are you at the beginning and would like to develop a holistic data strategy? Or do you want to initiate a specific data project (e.g. campaign dashboard, personalization model, recommendation engine) in a focused way and get started?

Depending on where you are at, two different variants of the data thinking workshop come into play:

Looking at the whole picture: In the strategic workshop to develop a roadmap towards more data-driven customer centricity. The focus is on collecting, evaluating, and prioritizing use cases and use cases for using your data. Insights from the creation and elaboration of data & tool landscapes as well as stakeholder maps enable a comprehensive perspective. Finally, the use cases are examined for feasibility and value for your company.

Achieving a specific goal: In the project-focused workshop, the focus is on a specific use case that is to be implemented sustainably and as efficiently as possible. A use case can be a specific dashboard, an analysis such as a sales forecast, or a more complex AI solution such as a dynamic pricing model. The focus here is on integrating all relevant stakeholders and their needs, as well as ensuring a match between the use case and the overarching business goals.

After this workshop – whether you look at the whole picture or a project – you will have a clear roadmap with prioritized steps from idea to implementation. This clarity supports you and your teams in achieving your goals. We are happy to support you in the sustainable implementation and continuous optimization of the project or measures.

• Managers from the business, such as Marketing, Sales or Product
• Teamlead (all persons responsible for data)
• Data Strategist
• Analyst
• someone who wants to approach a data use case strategically and sustainably

• Duration: The scope of the workshop or workshop series is agreed individually and depends on your needs.
• Participants: All managers from the business, such as marketing, sales or product management, who work with data.
• Instruments and methods: Brainwriting, user story formulations, stakeholder map, data and tool landscape.

If you are interested in holding a workshop in your company, please click on the following button to get in contact.