9 minute read
How-To-Guide: Connect your GA4-Property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
4 minute read
The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4
With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data because historical data cannot be transferred to ...
13 minute read
Superweek 2019: Work Hard And Have Fun With Digital Data
Intro Superweek 2019 – this 5-day long digital analytics conference on a mountaintop in Hungary was quite a unique and for sure very intense experience. I’m still a bit overwhelmed by the amount of great lectures and chats in-between them. Not easy to ...
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