15.04.2025,
15 minute read
15 minute read
Guide to mobile app tracking
Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
14.04.2025,
5 minute read
5 minute read
Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing
Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...
10.12.2024,
5 minute read
5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
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09.07.2024,
3 minute read
3 minute read
Mastering Mobile App Tracking: Different Paths to Seamless Analytics
Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...
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28.11.2023,
7 minute read
7 minute read
Server-side tracking explained
Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...
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23.07.2023,
7 minute read
7 minute read
FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends
Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
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17.05.2023,
13 minute read
13 minute read
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?
Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
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13.07.2022,
2 minute read
2 minute read
Bye bye Universal Analytics: How to get ready for GA4
The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
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21.03.2022,
6 minute read
6 minute read
Product Analytics – A first glimpse of a new area of analytics
We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
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On-demand webinar
On-demand webinar
28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
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