10.12.2024,
5 minute read
5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
09.07.2024,
3 minute read
3 minute read
Mastering Mobile App Tracking: Different Paths to Seamless Analytics
Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...
28.11.2023,
7 minute read
7 minute read
Server-side tracking explained
Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...
Read more
23.07.2023,
7 minute read
7 minute read
FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends
Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
Read more
17.05.2023,
13 minute read
13 minute read
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?
Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
Read more
13.07.2022,
2 minute read
2 minute read
Bye bye Universal Analytics: How to get ready for GA4
The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
Read more
21.03.2022,
6 minute read
6 minute read
Product Analytics – A first glimpse of a new area of analytics
We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
Read more
28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
Read more
27.07.2021,
6 minute read
6 minute read
How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects
As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
Read more
On-demand webinar
On-demand webinar
08.04.2021,
4 minute read
4 minute read
One brand, many markets – and even more stakeholders
How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
Read more