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A New German Data Protection Act (TTDSG) and the Future of Consent Management

📢 This article was published in 2020 and may contain outdated information. Since then, data protection laws and consent management practices have evolved significantly. The TTDSG is now in effect, and recent decisions have reshaped cookie consent, CMPs, ...
How to understand, measure, and manage customer experience

Intro At our last “Wissensdurst” on the 19th of November 2019, we aimed to tackle topics mainly in the “marketing controlling” area.
Step by step to consent: This is how it works!

Intro FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good ...
Read moreWHAT THE COOKIE!?

What the ECJ ruling means for your website tracking and how you can continue to use cookies <img ...
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