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Guide to mobile app tracking

Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing

Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...
Next-level consent management: Why you should migrate to Usercentrics V3 now

Key takeaways: Usercentrics V3 promises significant improvements in web performance and user experience Our data-driven test showed positive effects on core web vitals on desktop and mobile Key metrics measured include First Contentful Paint (FCP), Total ...
Read moreDigital Markets Act (DMA), consent management and Google Consent Mode: A comprehensive guide for marketers

In an era where privacy regulations are shaping the digital landscape, mastering consent management is the key to safeguarding your digital ad revenue. In this guide, we’ll delve into the Digital Markets Act (DMA) and Google Consent Mode, shedding light ...
Read moreThe EU-US Data Privacy Framework OR “Can I use GA legally now?”

In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
Read moreCan I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving

Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
Read moreStudy: Sound is what makes music – but it takes harmony to create consent

The role of tonality for cookie banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even ...
Read moreGoogle’s FLoC vs. Topics – Old Wine in New Bottles?

A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
Read moreNagging and meatballs – Dark Patterns in Consent Management

Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, ...
Read moreA new German data protection law: TTDSG – What you need to know now

Tl;dr The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the ...
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