12.11.2024,
7 minute read
7 minute read
Next-level consent management: Why you should migrate to Usercentrics V3 now
Key takeaways: Usercentrics V3 promises significant improvements in web performance and user experience Our data-driven test showed positive effects on core web vitals on desktop and mobile Key metrics measured include First Contentful Paint (FCP), Total ...
21.01.2024,
5 minute read
5 minute read
Digital Markets Act (DMA), consent management and Google Consent Mode: A comprehensive guide for marketers
In an era where privacy regulations are shaping the digital landscape, mastering consent management is the key to safeguarding your digital ad revenue. In this guide, we’ll delve into the Digital Markets Act (DMA) and Google Consent Mode, shedding light ...
23.07.2023,
5 minute read
5 minute read
The EU-US Data Privacy Framework OR “Can I use GA legally now?”
In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
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03.03.2023,
11 minute read
11 minute read
Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
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03.03.2022,
4 minute read
4 minute read
Study: Sound is what makes music – but it takes harmony to create consent
The role of tonality for cookie banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even ...
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21.02.2022,
11 minute read
11 minute read
Google’s FLoC vs. Topics – Old Wine in New Bottles?
A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
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24.01.2022,
1 minute read
1 minute read
Nagging and meatballs – Dark Patterns in Consent Management
Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, ...
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01.12.2021,
6 minute read
6 minute read
A new German data protection law: TTDSG – What you need to know now
Tl;dr The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the ...
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12.08.2020,
11 minute read
11 minute read
A New German Data Protection Act (TTDSG) and the Future of Consent Management
TL;DR/Management summary The most exciting innovations of the planned German data protection law so far are: The clear and expressly regulated exceptions to the requirement of consent (over and above the technical necessity according to the 5 para. 3 ...
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On-demand webinar
On-demand webinar
05.03.2020,
4 minute read
4 minute read
How to understand, measure, and manage customer experience
Intro At our last “Wissensdurst” on the 19th of November 2019, we aimed to tackle topics mainly in the “marketing controlling” area.
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