5 minute read
The EU-US Data Privacy Framework OR “Can I use GA legally now?”
In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
13 minute read
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?
Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
2 minute read
Bye bye Universal Analytics: How to get ready for GA4
The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
Read more 9 minute read
How-To-Guide: Connect your GA4-Property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
Read more 4 minute read
The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4
With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data because historical data cannot be transferred to ...
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