06.10.2024,
4 minute read
4 minute read
The conversion funnel myth: Why the true optimization lever lies in the product and service experience
In this article, you’ll learn: What the conversion funnel is and its limitations Why focusing solely on the conversion funnel is not enough for long-term success in digital marketing Why optimizing the product experience is more important than the ...
12.09.2022,
4 minute read
4 minute read
Artificial intelligence and personalization won’t save you (sorry).
Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components ...