7 minute read
Insights from the Databricks Data + AI Summit 2024: Data Engineering, Architectures and Real-World Applications
Our team recently attended the Databricks Data + AI World Tour Munich, where several companies shared their experiences with Databricks and the latest developments of the platform were presented. We gained insights from both the main event and a ...
7 minute read
re:publica 2024 – Data and AI in the digital society
As in previous years, FELD M was visiting re:publica 2024 in Berlin and engaged with some of the currently socially relevant discourses. From data, data ethics, and AI to the future of care and personal insights into crisis journalism, there were plenty ...
19 minute read
5 Big Hurdles in Taking Machine Learning to Production
Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine ...
Read more 10 minute read
A Data Engineer’s Highlights of PyCon Berlin 2023
I am Mariia, a Data Engineer in the Data Product team at FELD M. In April 2023, my colleague and I visited Berlin to attend the famous PyCon – the largest European convention for the discussion and promotion of the Python programming language. Every year ...
Read more 9 minute read
Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action
Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post.
Read more 4 minute read
One brand, many markets – and even more stakeholders
How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
Read more 9 minute read
How-To-Guide: Connect your GA4-Property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
Read more 5 minute read
Automated Generation of Data Model Visualizations with Tableau and Postgres
Intro So you set up this more than elegant data model on your Postgres database. It consists of several layers of views which are all sensible units in and of themselves, which are reusable in various contexts and which in sum prepare your data in ...
Read more