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Composable CDPs: revolution or hype in customer data management?
Composable customer data platforms (CDPs) have recently attracted a lot of attention in the marketing and technology world. They promise a flexible, modular approach to customer data management. This should enable companies to modernise their data ...
7 minute read
FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends
Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
3 minute read
Customer Data Platform – Panacea for Data-Driven Customer Experience?
Intro Due to the powerful oligopolies of advertising networks on the one hand and the increasing number of online advertisers on the other, the battle for new customers is becoming increasingly expensive (keyword marketing inflation). Depending on which ...
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