09.07.2024,
3 minute read
3 minute read
Mastering Mobile App Tracking: Different Paths to Seamless Analytics
Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...
25.03.2024,
7 minute read
7 minute read
The Hitchhiker’s Guide to the Modern Data Stack
Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...
28.11.2023,
7 minute read
7 minute read
Server-side tracking explained
Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...
Read more
28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
Read more
25.04.2021,
9 minute read
9 minute read
Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action
Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post.
Read more
07.12.2020,
9 minute read
9 minute read
How-To-Guide: Connect your GA4-Property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
Read more
07.04.2020,
9 minute read
9 minute read
FELD M’s Best Practices and Guidelines in Times of Corona
Intro We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our ...
Read more
25.03.2020,
5 minute read
5 minute read
Embracing Black Swans – How FELD M deals with Corona-induced challenges
Intro For a few days now, the world has again been talking about “black swans”: highly unlikely, unpredictable, and rare events – such as the current Corona pandemic. The image of the Black Swan has become known mainly through the books of risk analyst ...
Read more
24.06.2019,
5 minute read
5 minute read
“Tackling Climate Change” – FELD M at EU Datathon 2019 in Brussels
Intro As part of Data Science for Social Good, we not only offer our Data Ambulance for non-profit organizations but also regularly take part in hackathons, datathons, and similar competitions (R Conference, Kaggle, …). In 2019, we took part in the ...
Read more
On-demand webinar
On-demand webinar
03.06.2019,
6 minute read
6 minute read
FELD M at the Tableau Conference Europe 2019
Just like in previous years, we’re happy to say that the Tableau conference was definitely worth the time and money spent. The conference was held at the Estrel Hotel & Congress Center in Berlin, and about 2,000 data enthusiasts came together for ...
Read more