5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
7 minute read
The Hitchhiker’s Guide to the Modern Data Stack
Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...
13 minute read
The Battle of Google’s Looker Products: Which One is Right for Your Data Visualization Needs?
Looker and Looker Studio (Pro), formerly known as Google Data Studio, are two widely used business intelligence tools of the Google cosmos that help creating interactive dashboards and reports. Both tools have their own strengths and are designed for ...
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Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
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Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
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How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects
As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:
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Automated Generation of Data Model Visualizations with Tableau and Postgres
Intro So you set up this more than elegant data model on your Postgres database. It consists of several layers of views which are all sensible units in and of themselves, which are reusable in various contexts and which in sum prepare your data in ...
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Data Ambulance
This week we are happy to present you with a new FELD M initiative: The FELD M data ambulance!
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