09.07.2024, timer 3 minute read

Mastering Mobile App Tracking: Different Paths to Seamless Analytics

Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...

23.07.2023, timer 7 minute read

FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends

Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...

27.07.2021, timer 6 minute read

How to kill many birds with one stone? – Automated modification of hundreds of Adobe Analysis Workspace Projects

As a consequence of a client’s legal decision, we were tasked with adding disclaimers to hundreds of Adobe Analysis Workspace Projects. The following requirements had to be met:

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