11.12.2019, timer 7 minute read

Step by step to consent: This is how it works!

Intro FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good ...

01.12.2019, timer 7 minute read

WHAT THE COOKIE!?

What the ECJ ruling means for your website tracking and how you can continue to use cookies <img ...

06.11.2019, timer 3 minute read

Customer Data Platform – Panacea for Data-Driven Customer Experience?

Intro Due to the powerful oligopolies of advertising networks on the one hand and the increasing number of online advertisers on the other, the battle for new customers is becoming increasingly expensive (keyword marketing inflation). Depending on which ...

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27.08.2019, timer 2 minute read

People That Count: A new, exciting digital analytics conference

We are very excited about the upcoming digital analytics event – People that Count – which will take place in Warsaw, on the 26th and 27th of September 2019. It’s the first edition of this conference, but it starts really big. Simo Ahava, Craig Sullivan, ...

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24.06.2019, timer 5 minute read

“Tackling Climate Change” – FELD M at EU Datathon 2019 in Brussels

Intro As part of Data Science for Social Good, we not only offer our Data Ambulance for non-profit organizations but also regularly take part in hackathons, datathons, and similar competitions (R Conference, Kaggle, …). In 2019, we took part in the ...

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03.06.2019, timer 6 minute read

FELD M at the Tableau Conference Europe 2019

Just like in previous years, we’re happy to say that the Tableau conference was definitely worth the time and money spent. The conference was held at the Estrel Hotel & Congress Center in Berlin, and about 2,000 data enthusiasts came together for ...

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04.02.2019, timer 13 minute read

Superweek 2019: Work Hard And Have Fun With Digital Data

Intro Superweek 2019 – this 5-day long digital analytics conference on a mountaintop in Hungary was quite a unique and for sure very intense experience. I’m still a bit overwhelmed by the amount of great lectures and chats in-between them. Not easy to ...

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19.12.2018, timer 4 minute read

FELD M Lectures: A Glimpse into our Knowledge Sharing System

Intro We’ve all heard about the importance of knowledge sharing within an organization. Among all benefits, a great knowledge sharing system can have valuable impact on the quality and efficiency of workflows, and strengthen the trust and communication ...

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17.12.2018, timer 5 minute read

Automated Generation of Data Model Visualizations with Tableau and Postgres

Intro So you set up this more than elegant data model on your Postgres database. It consists of several layers of views which are all sensible units in and of themselves, which are reusable in various contexts and which in sum prepare your data in ...

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On-demand webinar

On-demand webinar

The Power of Data Literacy

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17.12.2018, timer 3 minute read

Data Ambulance

This week we are happy to present you with a new FELD M initiative: The FELD M data ambulance!

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