07.04.2020,
9 minute read
9 minute read
FELD M’s Best Practices and Guidelines in Times of Corona
Intro We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our ...
25.03.2020,
5 minute read
5 minute read
Embracing Black Swans – How FELD M deals with Corona-induced challenges
Intro For a few days now, the world has again been talking about “black swans”: highly unlikely, unpredictable, and rare events – such as the current Corona pandemic. The image of the Black Swan has become known mainly through the books of risk analyst ...
05.03.2020,
4 minute read
4 minute read
How to understand, measure, and manage customer experience
Intro At our last “Wissensdurst” on the 19th of November 2019, we aimed to tackle topics mainly in the “marketing controlling” area.
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11.12.2019,
7 minute read
7 minute read
Step by step to consent: This is how it works!
Intro FELD M consults numerous companies on the development and implementation of their cookie strategy in web tracking. What strikes us is that most companies have the same difficulties and challenges. Often the legal departments have very good ...
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01.12.2019,
7 minute read
7 minute read
WHAT THE COOKIE!?
What the ECJ ruling means for your website tracking and how you can continue to use cookies <img ...
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06.11.2019,
3 minute read
3 minute read
Customer Data Platform – Panacea for Data-Driven Customer Experience?
Intro Due to the powerful oligopolies of advertising networks on the one hand and the increasing number of online advertisers on the other, the battle for new customers is becoming increasingly expensive (keyword marketing inflation). Depending on which ...
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27.08.2019,
2 minute read
2 minute read
People That Count: A new, exciting digital analytics conference
We are very excited about the upcoming digital analytics event – People that Count – which will take place in Warsaw, on the 26th and 27th of September 2019. It’s the first edition of this conference, but it starts really big. Simo Ahava, Craig Sullivan, ...
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24.06.2019,
5 minute read
5 minute read
“Tackling Climate Change” – FELD M at EU Datathon 2019 in Brussels
Intro As part of Data Science for Social Good, we not only offer our Data Ambulance for non-profit organizations but also regularly take part in hackathons, datathons, and similar competitions (R Conference, Kaggle, …). In 2019, we took part in the ...
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03.06.2019,
6 minute read
6 minute read
FELD M at the Tableau Conference Europe 2019
Just like in previous years, we’re happy to say that the Tableau conference was definitely worth the time and money spent. The conference was held at the Estrel Hotel & Congress Center in Berlin, and about 2,000 data enthusiasts came together for ...
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On-demand webinar
On-demand webinar
04.02.2019,
13 minute read
13 minute read
Superweek 2019: Work Hard And Have Fun With Digital Data
Intro Superweek 2019 – this 5-day long digital analytics conference on a mountaintop in Hungary was quite a unique and for sure very intense experience. I’m still a bit overwhelmed by the amount of great lectures and chats in-between them. Not easy to ...
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