25.04.2021,
9 minute read
9 minute read
Adobe Launch Extensions to the Rescue: Why I wrote my own Custom Code Action
Two years ago I wrote my own Adobe Launch Extension to address the issues I had with the Custom Code Rule Action (CCA) provided by Adobe’s Core Extension. Sparked by a recent discussion on twitter, I felt validated to finally make this post.
08.04.2021,
4 minute read
4 minute read
One brand, many markets – and even more stakeholders
How FELD M implements your complex web analytics tracking setup in a tag management system It is not unusual that country websites differ not only in language but also in content. This usually requires a complex web tracking setup in the tag management ...
07.12.2020,
9 minute read
9 minute read
How-To-Guide: Connect your GA4-Property with BigQuery
With the announcement of Google Analytics 4 (GA4), Google takes the next step for their analytics platform. This step involves some of the biggest feature changes in Google Analytics history. The well-known data model was changed and reduced to one ...
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22.10.2020,
4 minute read
4 minute read
The new Google Analytics 4 – The perfect transition through parallel operation of GA and GA4
With Google Analytics 4 (GA4) (formerly App+Web property), Google is launching a completely new tracking tool. This is the first time in the history of Google Analytics that a hard cut is made in the data because historical data cannot be transferred to ...
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06.10.2020,
5 minute read
5 minute read
FELD M at the Greentech Festival and DMEXCO@home – Was it worth it?
In 2020, everything turned out differently than planned and the organizers of the big conferences had to rethink their plans. As a result, most events in the digital industry took place online. But this also means that there are a lot of interesting ...
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26.08.2020,
5 minute read
5 minute read
A traditional data warehouse is replaced – an EDP-lovestory.
Let’s get this party started – A promising first contact In mid-March 2019, we received a message from Christian Weber, the COO of Freeletics, via the contact form on our company website. A former colleague from Switzerland had recommended us because ...
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12.08.2020,
11 minute read
11 minute read
A New German Data Protection Act (TTDSG) and the Future of Consent Management
TL;DR/Management summary The most exciting innovations of the planned German data protection law so far are: The clear and expressly regulated exceptions to the requirement of consent (over and above the technical necessity according to the 5 para. 3 ...
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07.04.2020,
9 minute read
9 minute read
FELD M’s Best Practices and Guidelines in Times of Corona
Intro We described in our previous article “Embracing Black Swans – How FELD M deals with Corona-induced challenges” why FELD M has already created good conditions in the past to deal well with an exceptional situation like this. Now we want to share our ...
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25.03.2020,
5 minute read
5 minute read
Embracing Black Swans – How FELD M deals with Corona-induced challenges
Intro For a few days now, the world has again been talking about “black swans”: highly unlikely, unpredictable, and rare events – such as the current Corona pandemic. The image of the Black Swan has become known mainly through the books of risk analyst ...
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On-demand webinar
On-demand webinar
05.03.2020,
4 minute read
4 minute read
How to understand, measure, and manage customer experience
Intro At our last “Wissensdurst” on the 19th of November 2019, we aimed to tackle topics mainly in the “marketing controlling” area.
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