27.04.2023,
5 minute read
5 minute read
SHIFT happens: When machines need morals
This year, FELD M participated for the third time in the “SHIFT – Conference on Digital Ethics”, which took place on 20 April at the X-TRA in Zurich/Switzerland. After two digital conferences, the approximately 220 conference participants were able to ...
03.03.2023,
11 minute read
11 minute read
Can I Get a Honk Honk for Consent? – Navigating Consent Management and Analytics Use Cases in Connected Driving
Everyone is talking about CTV (Connected Television), IoT (Internet of Things) and Connected Driving. For a long time now, we have not only used the remote control to unlock the car, but also navigate confidently through the many options and conveniences ...
12.09.2022,
4 minute read
4 minute read
Artificial intelligence and personalization won’t save you (sorry).
Why it makes more sense to give conversion optimization the attention it deserves. Over the past few months, growing numbers of customers have contacted us at FELD M with questions like, “We bought a leading digital marketing suite that has AI components ...
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13.07.2022,
2 minute read
2 minute read
Bye bye Universal Analytics: How to get ready for GA4
The end of Universal Analytics: What's happening with your data? The time has come: Google‘s Universal Analytics has had its day – at least in the eye of Google itself. Since its successor Google Analytics 4 was first announced and published in 2020, ...
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21.03.2022,
6 minute read
6 minute read
Product Analytics – A first glimpse of a new area of analytics
We at FELD M have been active in the field of digital analytics for many years now, consulting a multitude of clients from various industries. Over this time, we witnessed a dynamic development.
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03.03.2022,
4 minute read
4 minute read
Study: Sound is what makes music – but it takes harmony to create consent
The role of tonality for cookie banner messaging While companies develop more and more capabilities to analyze data and derive business impact with the help of data, increasing data protection regulations make it continuously harder to leverage or even ...
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21.02.2022,
11 minute read
11 minute read
Google’s FLoC vs. Topics – Old Wine in New Bottles?
A few weeks ago, Google surprised the advertising world with its announcement that it would stop working on its “Federated Learning of Cohorts” technology, FLoC for short, and instead focus on “Topics API” from now on. With Topics, as before with FLoC, ...
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24.01.2022,
1 minute read
1 minute read
Nagging and meatballs – Dark Patterns in Consent Management
Dark patterns are familiar to most of us, especially from the so-called “social media”, but they are increasingly finding their way into cookie banners and consent management. The GDPR provides very clear guidelines on how valid consent must be given, ...
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01.12.2021,
6 minute read
6 minute read
A new German data protection law: TTDSG – What you need to know now
Tl;dr The TTDSG regulates provisions on telecommunications secrecy and data protection for telemedia, i.e., websites. It replaces the data protection regulations of the Telemedia Act (TMG) and the Telecommunications Act (TKG), adapts them to the ...
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On-demand webinar
On-demand webinar
28.07.2021,
7 minute read
7 minute read
Putting ourselves on the MarTech map with Datacroft: FELD M Products
The field of marketing technology (MarTech) has been growing at an astounding rate over the last few years. Some months ago, there were an estimated 8,000 different tools and solutions out on the market, and these numbers are expected to continue ...
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