06.10.2024,
4 minute read
4 minute read
The conversion funnel myth: Why the true optimization lever lies in the product and service experience
In this article, you’ll learn: What the conversion funnel is and its limitations Why focusing solely on the conversion funnel is not enough for long-term success in digital marketing Why optimizing the product experience is more important than the ...
09.07.2024,
3 minute read
3 minute read
Mastering Mobile App Tracking: Different Paths to Seamless Analytics
Introduction Remember when marketers realized that most of the traffic on their website was coming from smartphones? And the rush that followed as they tried to check whether their website even worked on a small screen? Fortunately, today no one doubts ...
03.06.2024,
7 minute read
7 minute read
re:publica 2024 – Data and AI in the digital society
As in previous years, FELD M was visiting re:publica 2024 in Berlin and engaged with some of the currently socially relevant discourses. From data, data ethics, and AI to the future of care and personal insights into crisis journalism, there were plenty ...
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25.03.2024,
7 minute read
7 minute read
The Hitchhiker’s Guide to the Modern Data Stack
Hello, weary traveler. You’ve likely read about the modern data stack, a set of components to collect and analyze data, optimized for maximum accessibility, scalability, maintainability, and robustness. In this article, we’ll outline four key factors you ...
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21.01.2024,
5 minute read
5 minute read
Digital Markets Act (DMA), consent management and Google Consent Mode: A comprehensive guide for marketers
In an era where privacy regulations are shaping the digital landscape, mastering consent management is the key to safeguarding your digital ad revenue. In this guide, we’ll delve into the Digital Markets Act (DMA) and Google Consent Mode, shedding light ...
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28.11.2023,
7 minute read
7 minute read
Server-side tracking explained
Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...
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01.11.2023,
19 minute read
19 minute read
5 Big Hurdles in Taking Machine Learning to Production
Ever since the rise of OpenAI and Stable Diffusion, machine learning has been hyped as a game-changing technology that can revolutionize everything from our everyday work life to how businesses function on a fundamental level. By leveraging machine ...
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26.07.2023,
6 minute read
6 minute read
Grow up your Data Strategy: A Maturity Assessment Tool for Grown-Ups
Today, many organizations are struggling to keep up with the rapidly increasing volume and complexity of data being generated by their operations. Some organizations are still relying on manual data collection and analysis processes, which can be ...
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23.07.2023,
7 minute read
7 minute read
FELD M @ Adobe Summit EMEA 2023 — A Summary of Insights & Trends
Focus topics and tools at the Adobe Summit EMEA 2023 During our two days in London, the Summit featured a variety of sessions where we were able to learn a lot about other companies’ experiences and exciting use cases from different industries, as well ...
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On-demand webinar
On-demand webinar
23.07.2023,
5 minute read
5 minute read
The EU-US Data Privacy Framework OR “Can I use GA legally now?”
In this blog post, you’ll learn: What is an adequacy decision and what does it mean for data transfers to the US? What are the latest developments for the EU-US Data Protection Framework? What impact does it have on my data strategy and use of US-based ...
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