15.04.2025,
15 minute read
15 minute read
Guide to mobile app tracking
Apps are often the primary way businesses connect with their customers. But launching an app is just the start – real success comes from understanding what users are doing within the app. That’s where data makes all the difference, and it’s also where ...
14.04.2025,
5 minute read
5 minute read
Recap d3con 2025: Retail media, measurement, and the future of data-driven marketing
Introduction We recently had the chance to attend d3con 2025—Germany’s leading conference on data-driven advertising. As a team deeply involved in marketing measurement, ad operations, and data strategy, attending d3con was a natural fit. Though we only ...
26.02.2025,
5 minute read
5 minute read
Simplifying RAG systems: An open-source blueprint for scalable and customizable development
Large Language Models (LLMs) are being widely adopted across industries to optimize business processes. Retrieval-augmented generation (RAG) systems, the focus of this blog post, enhance LLMs by incorporating internal knowledge that the models wouldn't ...
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17.02.2025,
11 minute read
11 minute read
The AI literacy canvas: A canvas a day keeps the chaos away
AI literacy is no longer just a nice-to-have. From 2 February 2025, AI literacy will even be a legal requirement. Article 4 of the AI Act obliges companies to ensure their employees are AI literate. But that's not all: organizations and their employees ...
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10.12.2024,
3 minute read
3 minute read
A technical journey: How to build a local, privacy-respecting meeting transcript and summarization tool
Take control: Build your own privacy-focused meeting transcription & summarization tool with open-source LLMs This whitepaper outlines the process of building a local, privacy-focused meeting transcription and summarization tool using open-source ...
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10.12.2024,
5 minute read
5 minute read
What’s New in the Updated Amplitude Extension for Adobe Launch
We’re happy to introduce the latest version of the Adobe Launch extension designed for integrating with Amplitude, packed with enhancements to simplify setup, improve usability, and support advanced configurations.
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21.11.2024,
9 minute read
9 minute read
Composable CDPs: revolution or hype in customer data management?
Composable customer data platforms (CDPs) have recently attracted a lot of attention in the marketing and technology world. They promise a flexible, modular approach to customer data management. This should enable companies to modernise their data ...
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18.11.2024,
7 minute read
7 minute read
Insights from the Databricks Data + AI Summit 2024: Data Engineering, Architectures and Real-World Applications
Our team recently attended the Databricks Data + AI World Tour Munich, where several companies shared their experiences with Databricks and the latest developments of the platform were presented. We gained insights from both the main event and a ...
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12.11.2024,
7 minute read
7 minute read
Next-level consent management: Why you should migrate to Usercentrics V3 now
Key takeaways: Usercentrics V3 promises significant improvements in web performance and user experience Our data-driven test showed positive effects on core web vitals on desktop and mobile Key metrics measured include First Contentful Paint (FCP), Total ...
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On-demand webinar
On-demand webinar
29.10.2024,
7 minute read
7 minute read
Medientage München 2024 – Data is the voice of your audience!
Once again this year, Medientage München proved why it is one of the most important industry gatherings in the German-speaking world. Under the motto “Realities”, media professionals, politicians, technology enthusiasts and future thinkers gathered from ...
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