21.11.2024,
9 minute read
9 minute read
Composable CDPs: revolution or hype in customer data management?
Composable customer data platforms (CDPs) have recently attracted a lot of attention in the marketing and technology world. They promise a flexible, modular approach to customer data management. This should enable companies to modernise their data ...
28.11.2023,
7 minute read
7 minute read
Server-side tracking explained
Introduction Reliable data is the foundation for successful marketing and analytics. Constantly evolving tracking prevention measures by browser and device manufacturers, as well as stricter data protection regulations, make this increasingly difficult. ...